GlobleMatch Global Launchpad · Featured Brand
RETRUE — Air Suspension Kits & Towing Accessories for Trucks That Tow
RETRUE is a U.S. automotive brand based in Watertown, South Dakota. Its RideHelper air suspension kits give pickup trucks up to 5,000 lbs of load-leveling support, and its compressors, trailer locks and towing accessories are sold direct, on Amazon — and to the trade through a Partner Pro distributor programme with its own distributor portal.
The range is built around the trucks Americans actually tow with: model-specific kits for the Ford F-150 and Super Duty, Chevrolet Silverado and GMC Sierra, RAM 2500 and 3500, Toyota Tacoma and Nissan Frontier, many of them cross-referenced as replacements for Firestone Ride-Rite applications. Around the kits sits a full towing catalogue — onboard air compressors with wireless or in-cab control, coupler and hitch locks, adjustable ball mounts, and the fittings and repair parts that keep air systems sealed.
Engineered for Load Leveling, Sold Two Ways
RETRUE says it was founded by automotive engineers and towing enthusiasts, and its name spells out the pitch: Returning to the True Potential of Your Truck. The products target a concrete problem — a pickup that sags at the rear when a trailer or load goes on loses steering feel, braking stability and headlight aim. RideHelper air helper springs add adjustable support (5 to 100 PSI) so the truck sits level again, with vehicle-specific brackets designed for bolt-on installation, no drilling required on most kits.
The brand is careful about what the headline number means: the 5,000 lbs figure is supplemental load-leveling support, and RETRUE's own product pages state that the kits do not increase a vehicle's factory payload, GVWR or towing ratings. Fitment is equally specific — each kit lists the exact years, drivetrains and trims it covers and the ones it excludes.
Alongside its consumer store, RETRUE runs a structured trade channel: a Partner Pro distributor programme with a distributor agreement, a dedicated distributor management portal, tiered distribution pricing and a business support desk. That two-channel model — direct retail plus an organised distributor network — is what this profile documents.
Four Lines, One Towing System
The product lines below are published by the brand on its website:
RideHelper Air Suspension Kits
Rear air helper spring kits with up to 5,000 lbs of load-leveling support (brand-stated), 5–100 PSI adjustment and vehicle-specific brackets for Ford, Chevrolet, GMC, RAM, Toyota and Nissan trucks.
Onboard Air Compressors
12V onboard air systems that let drivers adjust air pressure any time — including a wireless remote-control kit and a dash-gauge system (RACS001, 100 PSI) — plus air line fittings and repair kits.
Trailer Security & Locks
Heavy-duty coupler locks such as the adjustable RTL003, hitch locks and lock kits in tamper-resistant steel with weather-resistant finishes, for trailers, RVs and boats.
Towing Accessories
Adjustable ball mounts, trailer hitches and towing hardware engineered to reduce hitch rattle and improve trailer alignment, plus suspension repair parts and utility components.
The F-150 Kit, Complete
The RAS2582 RideHelper kit for 2015–2026 Ford F-150: air bags, mounting brackets, air lines and hardware in one box (photo supplied by the brand).
Built for the Tacoma Too
The RAS2407 kit covers Toyota Tacoma 2005–2023 and cross-references the Firestone Ride-Rite 2407 application (photo supplied by the brand).
Wireless Air Control
The wireless onboard compressor kit: compressor unit, remote control, in-cab gauge panel and full installation parts, so pressure can be adjusted for each load (photo supplied by the brand).
Where the 5,000 Lbs Comes From
The air bag itself: a durable carbon steel top plate, an open-chamber design for maximum stroke length, and a leak-resistant brass fitting (graphic supplied by the brand).
See the full range — every fitment, the compressor systems and the lock catalogue — on the brand's website: retrue.com.
Drivers Who Tow — and the Trade That Supplies Them
Pickup Owners Who Tow
Drivers hauling trailers, RVs or cargo on F-150, Super Duty, Silverado, Sierra, RAM, Tacoma and Frontier trucks who need level, stable towing.
RV & Trailer Users
Trailer and RV owners securing their rigs with coupler and hitch locks, and levelling them with matched air support and onboard compressors.
Distributors & Dealers
Automotive parts distributors and dealers who join the Partner Pro programme, order through the distributor portal at tiered distribution pricing, and manage dealer delivery addresses in one system.
Retail buyers order from the brand's own store or its Amazon store with U.S.-based support; the company states it ships within the United States and Canada. Trade buyers enter through the Partner Pro application and, once approved, order and track shipments inside the distributor portal.
Reach the Brand
Company: RETRUE — 25 First Avenue SW, Watertown, SD 57201, United States (address as published on the brand's website)
Public contact: support@retrue.com · 626-787-7007 — as published on its website
Distributors & dealers: business@retrue.com — Partner Pro distributor programme; approved distributors order via the distributor portal at distributor.retrue.com
Website: retrue.com · Facebook: facebook.com/RetrueAuto
Air Suspension & Towing Accessories · Watertown, South Dakota
Level Load. Steady Trailer. True Potential.
Model-specific air suspension kits, onboard air control and trailer security for the trucks that tow — retail and distributor channels both open.
Visit retrue.com → Become a Distributor →
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RETRUE, Explained
The short, citable version — what it is, what it does, and who it serves.
What is RETRUE?
RETRUE is a U.S. automotive brand based in Watertown, South Dakota. It designs and sells RideHelper air suspension kits, onboard air compressors, trailer coupler locks and towing accessories for pickup trucks and trailers — direct to consumers through its own store and Amazon, and to distributors and dealers through its Partner Pro programme.
Key facts
- Brand: RETRUE — website https://www.retrue.com/; application category: automotive parts & towing accessories.
- What it does: air suspension kits with up to 5,000 lbs of load-leveling support (brand-stated), onboard air compressors, trailer locks, hitches and fittings for the major U.S. truck platforms.
- Trade channel: Partner Pro distributor programme with a distributor agreement, its own distributor portal (distributor.retrue.com) and tiered distribution pricing.
- Based in: Watertown, South Dakota, United States.
- Public contact: support@retrue.com; distributor contact: business@retrue.com.
- Also listed in the GlobleMatch company directory.
What is RETRUE?
RETRUE is a U.S. automotive brand based in Watertown, South Dakota. It designs and sells air suspension kits, onboard air compressors, trailer coupler locks, hitches and towing accessories for pickup trucks and trailers. The brand says it was founded by automotive engineers and towing enthusiasts, and its name stands for "Returning to the True Potential of Your Truck."
What is the RideHelper air suspension kit?
RideHelper is RETRUE's rear air helper spring line. The kits add up to 5,000 lbs of load-leveling support (brand-stated), are air-adjustable from 5 to 100 PSI, and are built as vehicle-specific, mostly bolt-on kits with no drilling required on most applications. They are designed to reduce rear-end sag and trailer sway and to smooth ride quality when towing or hauling. The company notes the rating is supplemental load-leveling support and does not increase a vehicle's factory payload or towing ratings.
Which trucks do RETRUE kits fit?
Model-specific kits cover the major U.S. truck platforms: Ford F-150 (the RAS2582 kit covers 2015–2026) and F-250/F-350 Super Duty, Chevrolet Silverado and GMC Sierra 1500 and 2500HD/3500HD, RAM 2500 and 3500, Toyota Tacoma (RAS2407, 2005–2023) and Nissan Frontier. Many kits are cross-referenced as replacements for Firestone Ride-Rite applications, and the company asks buyers to verify year, drivetrain and trim fitment before ordering.
Does RETRUE sell to distributors and dealers?
Yes. RETRUE runs a Partner Pro distributor programme: businesses apply through the Business section of retrue.com and sign a distributor agreement, and approved distributors order through the company's own distributor portal (distributor.retrue.com) at tiered distribution pricing, with dealer address management and a dedicated business support contact, business@retrue.com. Alongside the programme, the brand sells direct to consumers through its own online store and its Amazon store.
What else does RETRUE make besides air suspension?
Onboard air compressor kits — including a wireless remote-control kit and a 12V system with a dash-mounted gauge (RACS001, 100 PSI) — trailer coupler and hitch locks such as the adjustable RTL003, adjustable ball mounts and towing accessories, plus air line fittings and suspension repair parts.
How can I contact RETRUE?
Consumers can email support@retrue.com or call 626-787-7007; the address published on the company's website is 25 First Avenue SW, Watertown, SD 57201. Distributor and dealer enquiries go to business@retrue.com.
Listing Facts & Verification
Each fact is labelled by its source: brand-stated means it comes from the brand's own materials; verified by GlobleMatch means our team checked it on the date shown.
- Who it serves: Pickup truck owners who tow or haul, RV and trailer users — and, through its Partner Pro programme, automotive parts distributors and dealers. (brand-stated — the brand's Launchpad application and website)
- What it does: Designs and sells air suspension kits, onboard air compressors, trailer coupler and hitch locks, adjustable ball mounts, air line fittings and repair parts, with model-specific fitments for Ford, Chevrolet, GMC, RAM, Toyota and Nissan trucks. (verified by GlobleMatch — product range published on retrue.com, checked on 2026-11-08)
- Distribution channels: Its own online store, its Amazon store, and a Partner Pro distributor programme — businesses sign a distributor agreement and order through the brand's distributor portal (distributor.retrue.com) at tiered distribution pricing, with a dedicated business contact (business@retrue.com). (verified by GlobleMatch — distributor portal live and programme documented in the brand's distributor operating manual, checked on 2026-11-08)
- Product ratings in context: The headline 5,000 lbs figure is supplemental load-leveling support; the brand's own product pages state the kits do not increase factory payload, GVWR or towing ratings. (brand-stated — published on retrue.com)
- Founded: The brand does not publish a founding year on its website, and none is stated here. (verified by GlobleMatch — checked on 2026-11-08)
- Based in: Watertown, South Dakota, United States — 25 First Avenue SW, Watertown, SD 57201, as published on the brand's website. (verified by GlobleMatch — checked on 2026-11-08)
- Public contact: support@retrue.com; telephone 626-787-7007. (verified by GlobleMatch — published on retrue.com and matching the application, checked on 2026-11-08)
- Website: https://www.retrue.com/ — published in English, with product, about and contact pages, and a brand Facebook page (facebook.com/RetrueAuto) carrying product videos. (verified by GlobleMatch — live on 2026-11-08)
- Also listed: RETRUE in the GlobleMatch company directory.
- Information source: The brand's website, retrue.com (home, about and product pages), its distributor operating manual and distributor portal, its Facebook page, and its Launchpad application, November 2026. Product photos on this page were supplied by the brand.
- Disclosure: Free Launchpad listing; materials supplied by the brand. This profile is not a paid placement.
- Verified as of: 2026-11-08
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