RETRUENot yet claimed

About RETRUE

RETRUE is an automotive brand headquartered in Watertown, South Dakota, United States. It says it was founded by automotive engineers and towing enthusiasts, and its name stands for “Returning to the True Potential of Your Truck”. Its core line is the RideHelper range of rear air helper spring kits, which add up to 5,000 lbs of load-leveling support (brand-stated), adjustable from 5 to 100 PSI, to reduce rear-end sag and trailer sway and to smooth ride quality under towing and hauling loads. The kits are vehicle-specific — covering Ford F-150 and F-250/F-350 Super Duty, Chevrolet Silverado and GMC Sierra 1500 and 2500HD/3500HD, RAM 2500 and 3500, Toyota Tacoma and Nissan Frontier — mostly bolt-on with no drilling required, and many are cross-referenced as replacements for Firestone Ride-Rite applications. The brand's own pages are explicit that the rating is supplemental support and does not increase factory payload or towing ratings.

Around the suspension line, RETRUE sells onboard air compressor kits (including a wireless remote-control kit and a 100 PSI dash-gauge system), trailer coupler and hitch locks, adjustable ball mounts, and air line fittings and repair parts. It reaches customers two ways: direct retail through its own online store and its Amazon store, with shipping stated as the United States and Canada; and a trade channel — the Partner Pro distributor programme — under which businesses sign a distributor agreement and order through the brand's distributor management portal at tiered distribution pricing, with dealer address management and a dedicated business support contact. The brand also publishes a Facebook page with product and installation videos.

Products & services

• RideHelper air suspension kits — rear air helper springs, up to 5,000 lbs of load-leveling support (brand-stated), 5–100 PSI, vehicle-specific bolt-on brackets for the major U.S. truck platforms
• Onboard air compressors — 12V onboard air systems, including a wireless remote-control kit and a dash-mounted gauge kit (RACS001, 100 PSI)
• Trailer security — coupler locks (including the adjustable RTL003), hitch locks and lock kits in tamper-resistant steel
• Towing accessories — adjustable ball mounts, trailer hitches and towing hardware
• Parts & repair — air line fittings, DOT air line connectors and suspension repair kits
• Distributor programme — Partner Pro: distributor agreement, distributor portal ordering at tiered distribution pricing, dealer address management and business support (business@retrue.com)

Questions partners ask

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Last verified	8 November 2026 — facts on this profile were checked against the sources listed below. Profiles are re-checked on a published 90-day cycle; this date is never quietly refreshed.

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Sources & verification

• Company website — retrue.com (official site: product range, fitments, about and contact pages; public contact email support@retrue.com; address 25 First Avenue SW, Watertown, SD 57201). Checked 8 November 2026.
• Distributor channel — the brand's distributor portal, distributor.retrue.com (live login, “Distributor Management System”), and its distributor operating manual (Partner Pro registration via the Business section of retrue.com, distributor agreement, tiered distribution pricing, business contact business@retrue.com). Checked 8 November 2026.
• Retail channels — the brand's Amazon store listings (sold by RETRUE Direct) and its Facebook page, facebook.com/RetrueAuto (product videos; brand states shipping to the United States and Canada). Checked 8 November 2026.
• Listing application submitted to GlobleMatch by the brand (the contact email in the application matches the address published on the official website; product photos supplied by the brand). Received November 2026.
• Figures and capabilities described in this profile come from the brand’s own public materials and were not independently audited by GlobleMatch.

Facts last verified: 8 November 2026. Something wrong? A listed company can request a correction or removal at any time; verified requests are actioned.

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