Company Directory › AI & Marketing Software › Obsero
Profile not yet claimed. This profile was compiled by GlobleMatch from public sources on 31 October 2026. It has not been reviewed or endorsed by Obsero, and a listing does not imply a partnership with GlobleMatch. If you represent Obsero, you can claim this profile to verify and manage it — or request a correction or removal.
Directory Listing · United Kingdom
ObseroNot yet claimed
An AI search intelligence platform and consultancy that shows brands how AI assistants mention, recommend and cite them — and how to improve it.
About Obsero
Obsero is a London-based AI search intelligence platform and consultancy for brand, marketing and communications teams. Its platform simulates the prompts customers actually ask AI assistants, extracts the answers, and analyses whether a brand is mentioned, recommended or cited, with what sentiment, and which sources the engines rely on — across ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews and AI Mode. Alongside the software sits a senior consultancy team that turns those findings into a generative-engine-optimisation programme: what to publish, what to correct and which third-party sources to earn.
Founded in 2025, Obsero says it tracked and analysed more than 10 million AI answers in its first year (company-reported), and names Zopa Bank and Pepperstone among its clients, with agency partners reselling its work. In October 2026 it raised US$1.2 million (€1 million) in seed funding, led by SFC Capital with participation from several of its own customers — a detail the company itself highlights as validation. The new capital funds its first specialist AI agents, built from its consultancy playbook, a doubling of its engineering team, and faster go-to-market.
Products & services
- AI search intelligence platform — prompt-level tracking of brand mentions, recommendations, citations and sentiment across major AI assistants.
- GEO consultancy — senior specialists who turn visibility data into a programme of content, corrections and source-building.
- Competitor benchmarking — analysis of how rivals are positioned in AI answers and which sources the engines trust for a category.
- Specialist AI agents (in development) — agents being built from the consultancy playbook so marketing teams can apply its methods themselves.
Why Obsero is listed: It sells the measurement layer for a shift every North American brand team is now budgeting for — AI answers replacing search results — and its seed round was partly funded by its own customers, a verifiable signal that the buyers in this directory’s home market can diligence directly with the agencies that resell it.
How AI assistants describe Obsero today
On 31 October 2026 we asked leading AI assistants the same question — what is this company, where is it based, when was it founded, and what funding has it raised? Their answers, checked against the public record, are summarised here. Full answers are archived by GlobleMatch. This is a snapshot, not an endorsement of either engine.
ChatGPT
Consistent with the public record on the London base, the 2025 founding, the platform-and-consultancy model and the US$1.2 million seed round. No material errors found.
Claude
Consistent with the public record on founding, headquarters, product and announced funding. No material errors found.
Perplexity
Not included in this snapshot.
Gemini
Not included in this snapshot.
No material errors found. Both live answers matched the public record on founding, headquarters and funding.
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Questions partners ask
ChatGPT, Gemini, Claude, Perplexity and Google’s AI search products, according to the company, by simulating real customer prompts and analysing the answers.
Both, deliberately: a proprietary tracking platform paired with a senior consultancy team, with the consultancy’s methods now being productised into specialist AI agents.
US$1.2 million (€1 million) in seed funding announced in October 2026, led by SFC Capital, with several of the company’s own customers participating.
GlobleMatch Trust Signals
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| Public information coverage | 7 of 9 fields on the standard profile could be filled from public sources.This counts how much public information exists about the company — not how good the company is. The nine fields are listed in the methodology. Claiming the profile lets the company complete the remaining fields itself. |
|---|---|
| Last verified | 31 October 2026 — facts on this profile were checked against the sources listed below. Profiles are re-checked on a published 90-day cycle; this date is never quietly refreshed. |
Claim this profile to unlock response record, directory tenure and peer endorsements. The full methodology — what each signal measures and how it is calculated — is published in the Trust Signals methodology, including a change log.
3 questions to ask this company
- Several of your own customers invested in the seed round — what share of revenue do your top five clients represent?
- Your agents productise your consultancy playbook — does that cannibalise consultancy revenue, and how is the combined offer priced?
- You analysed over 10 million AI answers in year one (your figure) — how do your findings differ between ChatGPT and Google’s AI products for the same brand?
Sources & verification
- https://obsero.ai/
- https://www.eu-startups.com/2026/10/londons-obsero-raises-e1-million-to-help-brands-improve-visibility-in-ai-powered-search/
- https://www.thesaasnews.com/news/obsero-raises-1-2m-seed/
Facts last verified: 31 October 2026. Something wrong? A listed company can request a correction or removal at any time; verified requests are actioned.
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Profile facts
| Headquarters | London |
|---|---|
| Country | United Kingdom |
| Industry | AI search intelligence · generative engine optimisation |
| Founded | 2025 |
| Company size | — (not publicly disclosed; left blank rather than guessed) |
| Markets served | — (not publicly disclosed; left blank rather than guessed) |
| Official website | obsero.ai |
| Public funding | Seed, US$1.2M (€1M), led by SFC Capital with several customers participating (announced Oct 2026) |
| Profile status | Not yet claimed |
| Facts last verified | 31 October 2026 |
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