WaffoNot yet claimed

About Waffo

Waffo is a payments company, founded in 2023, that sells global monetisation as an operated service rather than a set of rails: one integration through which digital businesses accept local payments, run one-time, subscription and usage-based billing, and offload fraud protection, failed-payment recovery, chargebacks and — through its merchant-of-record service for eligible sales — local tax obligations. Its current site claims access to more than 480 payment methods across 173 countries and markets (company-stated; its February 2026 funding release cited 430+ methods in 50+ countries, which shows how fast the coverage claim is moving), with customers concentrated in AI products, SaaS, gaming, digital entertainment and e-commerce. A developer-facing path, Waffo Pancake, targets individual developers and AI startups with an SDK and AI-assisted integration.

In February 2026 Waffo announced that total funding had reached US$30 million, after a Series A of over US$15 million co-led by Illuminate Financial and Gaorong Capital, with HSBC and BAI Capital participating, following seed funding in 2024. The company’s operating footprint is deliberately distributed — databases variously place its headquarters in Hong Kong or Hangzhou — and its stated growth regions include North America, East and Southeast Asia and Latin America, the markets where its digital-business customers are expanding.

Products & services

• Global payments acceptance — local payment methods across 173 markets on one checkout, hosted or embedded (company-stated).
• Billing engine — one-time purchases, subscriptions, trials, promotions, payment links and usage-based billing.
• Merchant of record service — Waffo handles tax and chargebacks for eligible sales, alongside built-in fraud and abuse protection.
• Revenue recovery — automatic retries of failed payments and cancellation-retention flows for subscribers.
• Waffo Pancake — a lighter-weight path for individual developers and AI startups, with SDK and AI-assisted integration.

Why Waffo is listed: Waffo’s customers are the AI and gaming companies North American readers build and invest in, and its backers pair a London fintech investor with HSBC — a combination that signals where Chinese-built payment infrastructure is heading next: selling monetisation into Western digital businesses, not just out of China.

How AI assistants describe Waffo today

Questions partners ask

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Last verified	31 October 2026 — facts on this profile were checked against the sources listed below. Profiles are re-checked on a published 90-day cycle; this date is never quietly refreshed.

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3 questions to ask this company

1. Coverage is claimed at 480+ methods in 173 markets, up from 430+ in 50+ countries in your February 2026 release — which markets were added, and in how many are you merchant of record rather than a gateway?
2. Headquarters is listed as Hong Kong in some sources and Hangzhou in others — where is the regulated entity customers contract with?
3. Your customers are concentrated in AI and gaming — what share of volume is North America today, and which local entity serves it?

Sources & verification

• Company website — https://waffo.com/en (products, merchant-of-record service, 480+ methods across 173 markets as currently stated). Checked 31 Oct 2026.
• Funding announcement, Feb 2026 — https://markets.financialcontent.com/streetinsider/article/marketersmedia-2026-2-10-waffo-secures-us30-million-in-total-funding-to-expand-global-payment-infrastructure-for-digital-businesses (US$30M total, Series A co-led by Illuminate Financial and Gaorong Capital, 430+ methods in 50+ countries at that date). Checked 31 Oct 2026.
• Headquarters reporting differs by source (Hong Kong versus Hangzhou); this profile records the disagreement. Coverage figures are company-reported.

Facts last verified: 31 October 2026. Something wrong? A listed company can request a correction or removal at any time; verified requests are actioned.

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Country guides: GlobleMatch’s country guides do not cover China yet; when a guide is published, it will list the companies from China in this directory.