Company Directory › Circular Economy & Retail Technology › Reuse
Profile not yet claimed. This profile was compiled by GlobleMatch from public sources on 31 October 2026. It has not been reviewed or endorsed by Reuse, and a listing does not imply a partnership with GlobleMatch. If you represent Reuse, you can claim this profile to verify and manage it — or request a correction or removal.
Directory Listing · Chile
ReuseNot yet claimed
The infrastructure behind electronics trade-in in Latin America: Reuse runs retailers’ trade-in programs, refurbishes the devices, and resells them with a warranty.
About Reuse
Reuse is a Santiago-based circular-economy company that operates the trade-in, buyback and refurbishment infrastructure behind some of Latin America’s largest retailers, telecom operators and electronics brands — among them Samsung, Falabella, Coppel, Cencosud, Ripley, Claro and WOM. When a shopper hands in an old phone at a partner store, Reuse buys the device, diagnoses it with its own software (including a 37-point inspection, per investor reporting), performs data wiping, repairs and certification at its refurbishing centres, and resells it — online, with a 13-month warranty, at up to 30% below the price of a new unit. It also manages partners’ returns and open-box inventory that would otherwise lose value in a warehouse.
Founded in 2018, Reuse operates in Chile, Mexico and Peru and reports about 120 employees. By the company’s and its investors’ reporting it is profitable, refurbished more than 170,000 devices in three years, and doubled revenue to US$30 million in 2025, with Mexico contributing about 60% of revenue. In October 2026 it raised a US$21 million round led by San Francisco climate fund At One Ventures — its first investment in Chile — with Coppel Ventures, Endeavor Catalyst and ALIVE Ventures joining; the capital funds expansion in Mexico and entry into Colombia.
Products & services
- Trade-in program operations — end-to-end trade-in and buyback programs run for retailers, carriers and brands, integrated via API.
- Diagnostics and grading software — proprietary device evaluation, including a 37-point inspection and certified data wiping (per investor reporting).
- Refurbishment centres — repair and certification operations across Latin America.
- Certified resale — refurbished devices resold with a 13-month warranty at up to 30% below new prices.
Why Reuse is listed: Mexico already produces about 60% of its revenue and one of its retail partners, Coppel, invested in the round — yet Reuse has almost no English-language presence aimed at the US retailers and carriers who run the same trade-in model it operates across Latin America.
How AI assistants describe Reuse today
On 31 October 2026 we asked leading AI assistants the same question — what is this company, where is it based, when was it founded, and what funding has it raised? Their answers, checked against the public record, are summarised here. Full answers are archived by GlobleMatch. This is a snapshot, not an endorsement of either engine.
ChatGPT
Mostly accurate — 2018 founding, Santiago, the US$21M round and At One Ventures — but compresses the earlier funding history to ‘roughly US$6 million’, while investor reporting describes roughly US$9M of equity raised before this round.
Claude
Consistent with the public record, and itself careful about the record’s weak points: it flags that some aggregators give a 2017 founding year against the majority 2018. No material errors found.
Perplexity
Not included in this snapshot.
Gemini
Not included in this snapshot.
The round’s label differs by source: Series A in most coverage, Series B in one Chilean financial newspaper.
Pre-2026 funding totals differ across sources (roughly US$6–9M); the US$21M round itself is consistently reported.
Some aggregators list a 2017 founding year; the company’s investors and regional coverage say 2018.
Represent Reuse? Claim this profile to receive the full AI Search Visibility Snapshot for your company, free.
Questions partners ask
Partner names reported by the company and its investors include Samsung, Falabella, Coppel, Cencosud, Ripley, Claro, WOM and MacOnline.
Most coverage (LatamList, investor announcements) calls the US$21 million round a Series A; one Chilean financial newspaper described it as a Series B. This profile uses Series A, the majority label, and notes the disagreement.
According to the company, refurbished devices are resold with a 13-month warranty at prices up to 30% below a comparable new device.
GlobleMatch Trust Signals
A directory that doesn’t sell stars. Trust Signals are built only from verifiable facts — never from anonymous ratings, and never for sale. There is no single hidden score.
| Public information coverage | 9 of 9 fields on the standard profile could be filled from public sources.This counts how much public information exists about the company — not how good the company is. The nine fields are listed in the methodology. Claiming the profile lets the company complete the remaining fields itself. |
|---|---|
| Last verified | 31 October 2026 — facts on this profile were checked against the sources listed below. Profiles are re-checked on a published 90-day cycle; this date is never quietly refreshed. |
Claim this profile to unlock response record, directory tenure and peer endorsements. The full methodology — what each signal measures and how it is calculated — is published in the Trust Signals methodology, including a change log.
3 questions to ask this company
- Coppel is both a Mexican partner and now an investor — would you run trade-in for a US retailer under the same model?
- Is your diagnostics and grading software licensable on its own, or only as part of the full service?
- Colombia is the next market — what partner profile are you looking for there: carrier, retailer, or a local operator?
Sources & verification
- LatamList coverage via regional reporting, October 2026 — US$21M round led by At One Ventures; founding (2018) and founders; partner list. Checked 31 Oct 2026.
- Investor commentary by Dalus Capital (an existing investor), October 2026 — operations, revenue and device figures as reported by the investor; profitability and prior equity as stated there. Checked 31 Oct 2026.
- Company website — reuse.cl. Checked 31 Oct 2026. Revenue, device and emissions figures are company/investor-reported, not audited by GlobleMatch.
Facts last verified: 31 October 2026. Something wrong? A listed company can request a correction or removal at any time; verified requests are actioned.
Related companies
More in commerce & finance platforms: Qupital (e-commerce trade finance, Hong Kong) · CapitalOS (embedded finance infrastructure, United States)
Country guides: GlobleMatch’s country guides do not cover Chile yet; when a guide is published, it will list the companies from Chile in this directory.
Profile facts
| Headquarters | Santiago |
|---|---|
| Country | Chile |
| Industry | Refurbished electronics · trade-in and buyback infrastructure |
| Founded | 2018 |
| Company size | About 120 employees (reported, 2026) |
| Markets served | Chile, Mexico and Peru; entering Colombia (per the company’s October 2026 announcement) |
| Official website | reuse.cl |
| Public funding | US$21M round led by At One Ventures (Oct 2026; labelled Series A in most coverage); total raised about US$27.5M (reported) |
| Profile status | Not yet claimed |
| Facts last verified | 31 October 2026 |
Represent Reuse?
Claiming this profile is free. Once your claim is verified, you get:
- Verified badge — on this profile
- Edit rights — intro, logo, photos, website and contact button
- Correction channel — for any fact that is wrong
- Free AI Search Visibility Snapshot — the full report on how AI search engines describe your company
- GlobleMatch badge pack — for your own website
- “Recently Claimed” announcement — in the directory
- Path to a showcase profile — and Founding Claimer highlight for early claimers
Verified with a company-domain email or proof on your official website or social profile. One claim per company; benefits activate after verification.
Not your company, or want it removed? Request a correction or removal.