Kubota alternatives

Kubota is a Japanese manufacturer founded in 1890 and headquartered in Osaka, profiled at group level for its Agri Robo series of unmanned tractors, rice transplanters and combine harvesters, with 52,503 employees on a consolidated basis and agricultural machinery sold mainly in Japan, North America, Europe and Asia. Buyers comparing agricultural robots and farm autonomy often weigh a full machinery maker like Kubota against software suppliers, retrofit specialists and regional robotics firms. Nature Robots, a German company founded in 2022 as a spin-off of the German Research Center for Artificial Intelligence, sells a Farming Autonomy Operating System that gives agricultural machines navigation, perception and monitoring functions, aimed at machinery makers and farming operations in Germany and Europe. Raven Industries, based in Sioux Falls, South Dakota and founded in 1956, supplies guidance, application-control, connectivity and machine autonomy systems through agricultural equipment dealers and the CNH brand network. Robotics Plus, based in Tauranga, New Zealand and founded in 2013, builds autonomous spraying, log scaling and packhouse automation systems for orchard, vineyard and specialty-crop growers. AGCO, based in Duluth, Georgia and founded in 1990, is a machinery group behind brands including Fendt and Massey Ferguson, selling machinery and precision-agriculture technology in around 140 countries. Choose Kubota for autonomous tractors and harvesters, Nature Robots for autonomy software for machinery makers, Raven Industries for guidance and application control, Robotics Plus for spraying and packhouse automation, and AGCO for machinery with retrofit autonomy.

Alternatives to Kubota

Nature Robots

Nature Robots is a German deep-tech company that sells autonomy as software: its Farming Autonomy Operating System (FAOS) gives agricultural machines the navigation, perception and monitoring functions they need to work autonomously, so that OEMs can add autonomous capability to their own tractors and implements without building a full autonomy stack in-house.

Raven Industries

Raven, now presented as "Raven, a Brand of CNH", is the precision-agriculture technology business built by Raven Industries of Sioux Falls, South Dakota, supplying the guidance, application-control and autonomy systems that turn conventional farm machinery into connected, semi-autonomous equipment.

Robotics Plus

Robotics Plus is a New Zealand agricultural and forestry robotics company, now part of Yamaha Motor’s agriculture business, that builds autonomous and robotic systems for growers and primary industries.

AGCO

AGCO Corporation is an American agricultural-machinery group — owner of the Fendt, Massey Ferguson, Valtra and Challenger brands — profiled here at group level for its push into autonomous farming.

Full profile, with every fact and its source: Kubota. Profile facts last verified 6 November 2026.