Festivals reveal a culture's soul

There's no better way to experience a culture than through its festivals. These celebrations distill a society's history, values, art, and joy into vivid, communal events. Attending one β€” respectfully β€” is travel at its most immersive.

From lights to colors to music, the world's great festivals create memories that last a lifetime.

Iconic festivals worth experiencing

  • Diwali (India) β€” the dazzling festival of lights celebrating good over darkness.
  • Carnival (Brazil) β€” explosive music, dance, and color before Lent.
  • Cherry Blossom season (Japan) β€” serene 'hanami' gatherings under the blooms.
  • Day of the Dead (Mexico) β€” a moving, colorful celebration honoring ancestors.
  • Lunar New Year (East Asia) β€” family reunions, feasts, and festivities.
  • Oktoberfest (Germany) β€” Bavaria's famous celebration of food and community.

Attend with respect

Festivals are living cultural and often religious events, not just spectacles for tourists. Research the meaning, dress appropriately, ask before photographing people, and participate humbly rather than treating it as a backdrop.

Read about the relevant culture first in our Country Guides, and learn the basics of being a respectful visitor. Experienced thoughtfully, a festival can be the highlight of any journey.